Business Strategy - Good or Bad ???

Hi, I'm back - It is sure a harsh weekend for me - with all the comments of dissatisfaction, but is non of my concern - "Orang Lain mati, Dia Punya Pasal" la but of course not to my friends. Anyways, enough of cock talking and this is the story.

Last Saturday, I went to The Spring for a nice dinner to reward & relax myself - & I get a good dinner at Kim Bay.

When I was about to pay my parking ticket, I found a very shocking news which is the change of the parking rate which is shown as below.

Do you see the changes???
I know where to park during weekdays ^^

From the implication of the new price rate, The Spring would have rake more profit from the new car-park at outdoor (last time free, now RM1 per entry) & the price increase for basement parking during weekdays (last time RM1 per entry, now RM2 per entry - 100% increase). But seems like the forgot the effect of this change of price.

In my opinion, this is a very bad strategy, why?

• If want to increase the price, all must increase together with the same rate. This means that the weekend & public holiday rate should not be generalize with the weekdays rate. This will only discourage people to come on weekdays but come only weekend - as the locals are damn kiasu to lose (kedekut). I believe that, if they separate it people will still come as people here is very high purchasing de (according to my theory) which explains they must at least go there once a week to spend. And this create a win-win situation where the consumer would not feel cheated to go on weekdays & The Spring can rake even more profit.
  

• Besides that, the capacity of The Spring will not be fully utilized. The crowd would appear more weekend compared to weekdays & this shift of trends does not benefits The Spring. Weekend there would be more traffic & weekdays will be much lower - this would definitely affect the weekdays revenue of tenants in The Spring. The Spring should encourage people to come more on weekdays as it is the best time to serve them. Weekends does not need too much marketing on as people would be highly motivated to go - relaxing, enjoyment, family, sales, etc. Thus the rate would be best maintained at weekdays.

Don't you guys agree? Haha, now I cannot park at The Spring during my weekdays movie, but is ok. I already found a better place to park (free) & save my petrol cost also. Where? No need la. Orang Sarawak high purchasing power. XD & this is my competitive advantages. (^.^)

Recommendations:

Monday - Thursday
Outdoor - RM1 per entry
Basement - RM1 per entry
Premium - RM2 per entry

Fri, Sat, Sun & Public Holiday
Outdoor - RM1 per entry
Basement -RM2 per entry
Premium - RM3 per entry

It seems cheaper for weekdays but will sure motivate the public to come & when they perceived cheap, price could be changed again - refer to AirAsia's Strategies