Students are to do a report on Sales Promotion
Religiosity (Question 7)
See Question no. 7, which has a lot of statements.
If you don't know how to do this,
prepare to repeat this course
Mean analysis for Section C, D, E, F.
The section names have disappeared. Again, blame Lau. However, you should know that after Section B (Bahagian B), there is two other sections, that is Section C and Section D. Section C and Section D is title Teknik Jualan Promosi untuk xxxxx, but the instructions are different. The first Section C is for the usual techniques used. The second set of questions, Section D, is for whether these techniques affect your purchase.
So do a Mean analysis for Section C and Section D.
If you don't know how to do this,
prepare to repeat this course
Do a factor analysis on Religiosity.
See Question no. 7, which has a lot of statements. Run a factor analysis. See notes, tutorial class for EBQ2053, and my book.
Beware of the bloody KMO, most of you will get nothing
Advisable to change data rather than finding journals
Determine the High and Low religiosity groups.
See notes, tutorial class for EBQ2053, and my book.
Class it into two groups according to your mean in religiosity.
> mean = high religiosity.
Determine the highest and lowest sales promotion technique for Section C, D, E, F preferred by the highest and lowest religiosity group.
This time, only for Section C and Section D.
See notes, tutorial class for EBQ2053, and my book.
(This would be the hardest part I say, I would suggest you guys do it using Anova Test)
Do a t-test to confirm the difference.
t-test – how to do, please see your previous notes and tutorial classes
(If you results shows insignificant, its advisable to change your data)
The finding is then to be reported in a short report of no more that 3 pages (not including Tables and References in Appendix).
A report here means I want to see an Introduction, Findings (the required Tables), Discussion (of what you found, what does it mean, why did you find what you found), and Conclusion.
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